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Sta Analysis: Recap Key Points Helps People Make Better Decisions

  • Writer: Yiming Sun
    Yiming Sun
  • Nov 13, 2023
  • 1 min read

In this research, I use the dataset on credit card choice from a case study “Millennial-Style Learning: Search Intensity, Decision Making, and Information Sharing,” abbreviated Carlin et al. (2017) in DACM handbook, page 10. This is online experimental research and each participant is signed to different treatment to choose the credit card they want to apply: no tagline with baseline video; superfluous tagline with basic video; no tagline with implemental video; and superfluous tagline with implemental video. Implemental videos add key point summary of baseline videos which help people to recap.



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